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BLOOMIN' BAGEL
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7702 Emerald Drive, Suite D
Emerald Isle, NC 28594
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The Bagel Story
Most people haven't had a real bagel in years. They just don't know it.
What passes for a bagel in most grocery stores and chain shops is a steamed roll with a hole in the middle — soft all the way through, no crust, no chew, no character. It's not bad, exactly. It's just not a bagel.
A real bagel gets boiled before it gets baked. That's what gives it the thin, crackly exterior and the dense, chewy interior that makes you work for it a little — and enjoy it a lot more. It's an extra step most commercial operations skipped decades ago and never looked back. We never skipped it.
My introduction to real bagels goes back to the late 1970s, when Durham got its first bagel shop. I enjoyed them so much I ended up working there. Around the same time, a man named Milan Burger enrolled in the Rice Diet — a weight-loss program that brought out-of-town dieters to Durham, several of whom lived two doors down from me. We did what any good neighbor would do: we snuck them pizzas, stacked vertically in a bag so no one would notice.
Mr. Burger, for his part, contributed bagels he brought back from H&H in New York City whenever he traveled on business. H&H was the standard by which all bagels were measured. He was selling more bagels than he was losing pounds — so he bought that first Durham bagel shop outright, shipped equipment down from Long Island, and brought in Norm Oppenheimer, a friend from H&H, to teach us both how to boil and bake the traditional way.
That was forty years ago. The method hasn't changed.
Our bagels still start with high-gluten flour, still retard overnight in the refrigerator, and still go into a kettle of boiling water the next morning before they ever see the oven. We offer six varieties — plain, poppy, salt, sesame, garlic, and everything.
Try one. You'll remember what a bagel is supposed to taste like.
The Bloomin' Bagel
If you want the full experience, order the Bloomin' Bagel. We take a fresh-baked bagel, score it into petals, pipe in a flavored cream cheese, slather it with butter, and bake it again. Each one comes as a crafted pairing: garlic cream cheese finished with roasted garlic, Nutella cream cheese finished with hazelnuts, salmon cream cheese finished with capers. We don't mix and match because we don't need to — each combination is already exactly right. It arrives looking like something you'd photograph and tasting like something you'd drive back for.
